Branding identity project on a club association.
Design brief was to join two different types of clubs,
one physical and the other a contradictory of the first.
Focusing on local context, Lion Dance as a main
structure, and with the concept of referencing to all
the traditional vaules of lion dance as well as the long
history merging together with a book association that
through personal experience found my friend reading
before a lion dance competition.
A small mix of local and western culture. The Lion dance
which has a rich history dating back to China and a simple
book club where lion dancers gather to discuss about their
monthly chosen book.
structure, and with the concept of referencing to all
the traditional vaules of lion dance as well as the long
history merging together with a book association that
through personal experience found my friend reading
before a lion dance competition.
A small mix of local and western culture. The Lion dance
which has a rich history dating back to China and a simple
book club where lion dancers gather to discuss about their
monthly chosen book.
The logo and the poster is done through silkscreening
where the design is exposed onto a screen with a good
choice of appropriate paper and colour.
choice of appropriate paper and colour.