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Singapore Lion Dance & Book Association

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    Branding identity project on a club association.
    Design brief was to join two different types of clubs,
    one physical and the other a contradictory of the first.
    Focusing on local context, Lion Dance as a main
    structure, and with the concept of referencing to all
    the traditional vaules of lion dance as well as the long
    history merging together with a book association that
    through personal experience found my friend reading
    before a lion dance competition.

    A small mix of local and western culture. The Lion dance
    which has a rich history dating back to China and a simple
    book club where lion dancers gather to discuss about their
    monthly chosen book.
    The logo and the poster is done through silkscreening
    where the design is exposed onto a screen with a good
    choice of appropriate paper and colour.