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Singapore Expo – Weekend@EXPO

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  • Weekend@EXPO
    Visual Identity
  • These are another few spreads of my latest portfolio.
    The work shown here is a Visual Branding Campaign of Weekend@EXPO, a weekly event held at Singapore Expo. The events held will be for families, and thus, there was a mascot proposed.
  • What started out as one comprehensive pitch, was extremely well-received.
    However, because of the size of the organisation, there was a need to go through several different departments for approval of different items. In the end, the logo chosen and mascot chosen were totally different. We then combined the two together in the later part of the campaign as more materials are proposed.

    Thank you for looking!