Simple Kreatures, a collaboration with fashion marketer, Sarah Do, reflects a passion for design, art, and music through fashion. With hand–done and screen–printed products, each piece becomes a little "kreature" with personality. A simple logo mark was created to compliment the designs, rather than dictate them, and by using a die–cut of the logo on the tags, a layering affect is created to represent the influences that go into the designs. A website was also designed to showcase the products and allow consumers to learn more about the brand.
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