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Silo Identity

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  • Silo Identity
  • Opportunity

    Recreate and rebrand an existing company.


    Silo is a rebrand of Fossil, the modern watch, clothing, and accessory company with a retrospective style. The branding reflects the form and function of a silo in its purpose of preservation. Retaining a vintage look to its products allows Silo to stay unique in the modern fashion world, and remain accessible and affordable to the general public.

    A summer lookbook, which is available in print, online, and as a functioning iPad app, as well as a video spot were created for the company.