and rebrand an existing company.
is a rebrand of Fossil, the modern watch, clothing, and accessory company with
a retrospective style. The branding reflects the form and function of a silo in
its purpose of preservation. Retaining a vintage look to its products allows
Silo to stay unique in the modern fashion world, and remain accessible and
affordable to the general public.
A summer lookbook, which is available in print, online, and as a functioning
iPad app, as well as a video spot were created for the company.