Silesia City Centre is a popular shopping destination in Katowice, Poland. Following an extension, we were asked to develop a new signage system that would bring the space together and make it easy for visitors to navigate.
We looked at the mall, car park and environmental graphics; using zoning techniques to break up this large building. As the centre is built on an old mine, we took inspiration from minerals and rocks, incorporating jagged-looking finishes in the product design and environmental graphics.
Our solution has brought visual coherence to the centre, making life much easier for visitors whilst simultaneously brightening up the space. The extension opened with great success and has been trading strongly in the run up to Christmas.