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Bēhance

Silesia City Centre

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  • Silesia City Centre
    Wayfinding and signage solutions for Immofinanz’s  66,000 sq m mall in Poland, the largest and most popular in the region.
  • Brief
    Silesia City Centre is a popular shopping destination in Katowice, Poland. Following an extension, we were asked to develop a new signage system that would bring the space together and make it easy for visitors to navigate.

    Solution
    We looked at the mall, car park and environmental graphics; using zoning techniques to break up this large building. As the centre is built on an old mine, we took inspiration from minerals and rocks, incorporating jagged-looking finishes in the product design and environmental graphics.

    Result
    Our solution has brought visual coherence to the centre, making life much easier for visitors whilst simultaneously brightening up the space. The extension opened with great success and has been trading strongly in the run up to Christmas.