Below is a shortened Keynote presentation in video format done for Diners Club International in November 2011. The aim of the presentation was:
1) To illustrate to the client how their Signature publication's look an feel co-existed with their Belong advertising campaign (typography and imagery) as per their request.
2) Research and present local and international publications with similar content and readership, with the aim of illustrating that their publication was on trend.
3) To propose 2 Signature cover content directions (travel/lifestyle cover and winemaker awards cover) for the coming year. These also had to align with their Belong campaign.
3) Present mockup Signature covers showing that direction.
The presentation was a success and Diners Club International approved the proposed creative direction.