Identity design for SiTE:LAB Blandford event, held at Blandford Nature Center
SiTE:LAB creates temporary site-specific art projects aimed at facilitating dynamic collaborations between the art, education, business and cultural communities of Grand Rapids. This particular show was located at Blandford Nature Center in which all of the art installations would be created using or within the woods of the space.
The logo was hand drawn and digitally colored, the shapes of the various items mimicking those that maybe be seen in the space. The logo was used on various marketing materials such as their Facebook and Twitter icons and used on the poster design as well as signage for the actual event. The identity was also turned into a vector image and screen-printed on t-shirts for both the volunteers and for sale at the event.