- Yoplait- Shtoozim
project launch (2010)
- The Hebrew name of Yoplait's new dairy delight for kids is combined of the words NONSENSE and the word RHYMES. This led the way to a nonsense based storyline, which somewhat resemble Dr. Seuss.
Accordingly, for this commercial we've created a nonsensical, fantastic and colorful world, where each child's character is created using 2D technique with a touch of 3D and combined with shots of child's face. The soundtrack pays attribute to the storyline and describes what is portrayed visually.