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Bēhance

  • Yoplait- Shtoozim
    project launch (2010)
  • The Hebrew name of Yoplait's new dairy delight for kids is combined of the words NONSENSE and the word RHYMES. This led the way to a nonsense based storyline, which somewhat resemble Dr. Seuss.   
    Accordingly, for this commercial we've created a nonsensical, fantastic and colorful world, where each child's character is created using 2D technique with a touch of 3D and combined with shots of child's face. The soundtrack pays attribute to the storyline and describes what is portrayed visually.
  • In the beginning… we absolutely loved how the two dimensional spreading of paper creates a line of funny and adorable characters, figures and designs. This was the starting point for the Shtoozim world.
    The happening in the background is based on funny  illustrations of the rhymes (as they are sung). This symbolized the starting point of the storyline: paperdoll characters with real photographed kids' faces, in a paper environment which is based on creative association to what the lyrics would describe.
     
  • Development of paper characters

  • Sketches
  • Sketches of paper doll characters
  • Final character result. the has symbolize the flavors of product (yogurt)
  • Final character result. the has symbolize the flavors of product (yogurt) 
  • Sketches of the environment
  • Final environment 
  • Final result
  • An early sketch