Branding & Identity
Although James Lahey refused to tell me what the Shovel Club meant, I knew the logo needed to have a shovel, motorcycle wheel, wings, and one of his favourite dogs Tommy. On top of that it needed to have a vintage motorcycle look to it. But what was most challenging about this project was that it was representing one of Canada's top artists James Lahey. I had to make sure the logo was as pristine, beautiful and interesting as his work.
To see some of Jim's work; visit www.jameslahey.com