Avant-Garde is a high-quality residential tower in the heart of Shoreditch that has enjoyed marketing success over the past year. Now the retail element of the scheme needs to be marketed to a variety of independent retail brands. I was asked to create a retail letting brochure that showcases the area in this unique corner of London. My design treatment picked-up on the angular shape of the site, I took the triangle as a lead feature, enabling a graphic solution made up of ‘retail’ angles. The use of the angle concept was also carried across the brochure headlines and copy.
Artwork & Design: Alex Tomkins
Client: CWM, Telford Homes & The William Pears Group
Agency: redcow creative