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Shock Tactics

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  • Shock Tactics
    Dissertation design for 'The use of Shock Tactics in Advertising and how it Affects the Audience, Entices Donators and Raises Awareness, Focusing on Print Advertisments for UK Children's  Charities Barnardo's and NSPCC.
  • For more of my work, visit:
    www.micacharlotteconnelly.co.uk
  • Dissertation design, for my extended essay on shock tactics and photo-manipulation. The essay looked at the methods and history behind the NSPCC's and Barnardo's print advertisments from the past 12 years.

    The book consists of 85 pages, french fold and stitched with button hole thread. Dye-cut cover.
  • © Mica Connelly 2012
    www.micacharlotteconnelly.co.uk
    @micaconnelly