The objective for this project was to develop a logo for the Shoals Museum and establish identity standards for its application. After carefully considering the needs of my client, the Shoals Museum, I designed the branding manual with the intention of being friendly, easy to use, and easy to amend. Along with establishing and providing the standard materials, I created several Microsoft Word templates. These templates and other resource files were compiled and provided along with the manual on a CD for ease of use.