This was a great school assignment that I created. We were told that our company name would be "Shift" and that our product was an energy drink, other than that we had free reign to play with different concepts. I chose to do mine like a Kool Aid or Gatorade style of drink, only I would use a huge bottle to really draw attention on store shelves. I created the logo for the brand/product, created a Graphics Standards Manual, Created and designed my own label for the bottle that I chose, and I also crafted a few ads to help get the word out to the target demographic (16-24 year olds) around high school and college campuses across the country.
Logo
Graphics Standards Manual Page 1
Graphics Standards Manual Page 2
Product Shot/Product Packaging.
Ad at a local convenience store where the product is sold.
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