Williams Gerard approached us to develop two concepts for a large corporate event for Sherwin Williams. The large stage needed to fill the arena and still connect with the audience.
The first concept was a dynamic and colorful rock 'n roll stage. Stage elements were "painted" with light providing versatility to constantly change the set over the duration of the event. For the second concept we proposed multiple layers of hanging panels and a multi-tiered stage deck. The "arrow" motif was repeated throughout the set, referencing Sherwin Williams' paint swatches. A large vertical screen in the center allowed for multiple session looks.
For both concepts we designed the theme graphics ensuring a consistent integration between stage and graphics.