Sherwin-Williams: Color Chips & Color Tools
- The Digital Age ServedProject Featured On:The Digital Age Served — 7/26/12
- Sherwin-Williams: Color Chips & Color Tools
- Sherwin-Williams is the world's largest paint retailer offering expertise and high quality paints in over 1,500 unique colors. They believe their reason for existing is to help people create a more beautiful world. We took the universal symbol of paint – the color chip – and used it to build beautiful worlds of Sherwin-Williams colors. The campaign also highlighted the various online tools that let consumers find colors and try them in their homes – without picking up a paint brush.
- "Migration" :30 TV Spot
- Print CampaignChoosing the right paint color is a challenge. We wanted our consumers to know that it doesn't have to be difficult. We highlighted the various Sherwin-Wiliams color tools in our print campaign to motivate consumers to find a color they like from just about anywhere and "try it on" before they even pick up a paintbrush. Print ads ran in popular home magazines such as Coastal Living, Elle Decor, Architectural Digest and Traditional Home.
- Online BannersWe created banners to introduce the ColorSnap and Color Visualizer tools found on sherwin-williams.com. The banners demonstrate the process of taking any picture, finding the colors you like and then applying them to any room image.
- ART DIRECTOR: J.D. Humphreys | COPYWRITER: Chad Temples, Leslie Gray | CREATIVE DIRECTOR: Ellen Steinberg | CHIEF CREATIVE OFFICER / ECD: Jonathan Cude | BROADCAST PRODUCTION: Josh Eggleston, Buck (Production), Beacon Street Studios (Music) | PRINT PRODUCTION: Lauren March, Stacy Evans, Kellie Bingman | INTERACTIVE PRODUCTION: Jesse Wright, Tomas Antona | AGENCY: McKinney, Durham | CLIENT: Sherwin-Williams
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