Sherwin-Williams: Color Chips & Color Tools
- The Digital Age ServedProject Featured On:The Digital Age Served — 7/26/12
- Sherwin-Williams: Color Chips & Color Tools
- Sherwin-Williams is the world's largest paint retailer offering expertise and high quality paints in over 1,500 unique colors. They believe their reason for existing is to help people create a more beautiful world. We took the universal symbol of paint – the color chip – and used it to build beautiful worlds of Sherwin-Williams colors. The campaign also highlighted the various online tools that let consumers find colors and try them in their homes – without picking up a paint brush.