Sheffield Showcase brings together creative talent, retailers and retail apprentices to animate the Sevenstone development site. The project creates an outdoor gallery in the city centre to boost the number of people coming into Sheffield to help businesses still operating in the area, as well as providing opportunities for future Sheffield retail talent who will drive the success of the New Retail Quarter in years to come.
The Source will curate each window space through their visual merchandising scheme alongside key Sheffield artists, designers and retailers. Combining new talent with existing retail expertise, it is hoped that footfall will be further increased in the area as well as providing a benchmark for other towns and cities to follow.The Showcase will constantly evolve and anyone with an idea is being encouraged to submit it to the Source for consideration.
The project is funded by Sheffield City Council and co-ordinated by the council in partnership with Creativesheffield and The Source. The dynamic initiative offers a platform for local businesses and creative individuals to contribute to the improvement of the city by showcasing their wares within the window spaces. The displays will also present up and coming Sheffield retail students with the chance to develop their skills within a genuine retail environment. Sheffield Showcase was launched on Tuesday 14th July 2009.