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Shedd Aquarium: Polar Play Zone Exhibit Branding

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  • The Shedd Aquarium: Polar Play Zone Exhibit
    Illustrative Branding
  • If you’re in Chicago with little ones, check out the Polar Play Zone at the new Oceanarium at the Shedd Aquarium. I created tons of underwater characters for activity signage, interactive play exhibits, a 70 foot mural and lots of branding elements used throughout the space…over 60 illustrations were created to bring this exhibit to life. The aquarium is so full of amazing creatures and characters. It was great to be part of a team that helps create an environment where kids can explore and learn! The video below shows the process and final exhibit, directed and produced by Brian Steege.