My approach to the brief from BJBall Paper for The Cordenons Group was created to seduce the designer and other viewers to use the four different ranges of paper, Plike, Notturno, Stardream and Moondream. I decided to create a scenario were the paper took on an alluring character, convincing the viewer to have a love affair ultimately with The Cordenons Group paper range. The love notes begin with the first envelope, these envelopes would all be opened in sequence, encouraging a secretive element, revealing the love affair. They continue with a visual poster with a further suggestion in a smaller envelope, finishing with the irresistible proposition. I decided to use bold Helvetica type to create the strong, suave character I was aiming for with a sophisticated black and white colour scheme; with each envelope inevitably representing each of the four types of paper. Lastly the “letter holder” ties the concept together allowing the love notes to be presented as awhole package.