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Sharpie Liquid Pencil Campaign

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  • Sharpie: Promoting Indecision
    September 2010
  • This is student work and is in no was affiliated with Sharpie. In this project, we were to advertise Sharpie's new product, the Liquid Pencil.  The pencil has the ability to erase for about 72 hours, but then becomes permanent like a pen. My approach was "promoting indecision," which lets the audience know they have time to change their mind before their message becomes permanent. In my campaign, I included a print ad, a direct mail piece, and a splash page and micro site devoted to the new pencil.
  • Print Ad. I took this photograph using a Canon Rebel XT.
  • The outside of the direct mailer is shown upside-down so the main side is more easily read. The mailer would be folded where the gray bar ends and then folded in half to be mailed.
  • The splash page that introduces the microsite.
  • The main page of the site explains the purpose of the site, gives viewers "advice of the week," has a link to Sharpie coupons and lets members log in to gain full access to the content of the site.
  • This is where a signed in user can share their stories. Below, it shows whoever is logged in a list of stories he or she has previously posted.
  • This is an example of what a story page would look like. The viewer would be able to read the story, give the person advice, and have to option to view other people's advice and other stories.