ShapeUp ClubRebranding, logo and application icon redesign, website redesign. Sweden, 2010
ShapeUp Club was developed by a Sweden-based application development company. It was a combination of online community and mobile application, targeting at the people who want to keep track of their diet in an easy effective and scientific way. Users diet records could easily sync between their mobile device and computer. The business had many competitors, so the major objective of this rebranding project was to make ShapeUp Club distinguished from their rivals.
A happy and fresh-looking avatar has been developed and applied in their website and application user interface. Green grass and clear blue sky was the major theme, in which users could record their fresh, healthy and happy balancing life.