Shangri La Party ID Le Dixième istyle="font-weight: bold;">Le Dixième
is a concept store based in Lyon. They asked me to realize the Shangri La Party identity. This event was a kind of collaboration between the store and YACHT
, thus, the idea was to mix up the both atmosphere. The mystic and angular one from Le Dixième and the psychedelic one from YACHT.
Firstly I decided to mingle their logos in order to create a new coherent one, for the backgrounds I used a colorful and deep image in order to keep the mystic and psychedelic vibes together. Concerning the layout, I decided to build a minimalistic and geometric composition in order to be clear and to fit the usual brand image of Le Dixième.