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Bēhance

SHAKEAWAY REBRAND

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  • IDENTITY
    The Shakeaway reinvention project evolved around the concept of chemistry and its relation to the brand's offer of a 'unique and [personal' milkshake every time. In basic cyan, black and white, the colour palette is kept corporate and 'cold' to contradict the many colours and flavors of their milkshakes.
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    FROM MENU TO CUPS

    The theme is communicated through the menu which is designed as a periodic table, to the cups themselves, made in clear plastic with the Shakeaway pattern printed on them to give the impression of test tubes.