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Shababi - A financial Youth Banking Product

Advertising, Art Direction, Calligraphy

Shababi Logo Design
Bank Muscat Product
Objective:
To create a new distinct logo for BankMuscat shababi youth banking services.
Focus, attract and capture the Omani youth segment between 18-24 yrs to a new youth focused
banking package.

Our approach:
To position Shababi not as a banking product, but as a lifestyle product.
Shababi to be a part of their life, a product that talks in their language and offers them a platform
to do a whole lot more that just banking.

Logo design style:
The objective was to introduce a lifestyle based, youthful, dynamic, and vibrant look for Shababi as a visual language and identity without creating a clutter or becoming overbearing. The logo designs were inspired by traditional Arabic typography but i gave it a stylized contemporary look. The Logo for Shababi was another potential area for development, where the same approach to color would help enhance the overall appeal of the brand with the target audience.
Original First idea/draft of the Logo.
Different option and style of the Logo.
Logo Study with different type fonts and letter breakdown.
A continuation of the study in terms of shapes and characters.
A new study of a different route that the client wanted to explore before going ahead with the final look and feel of the card but then they went back to the original idea and approved it.
Final approved Card and Logo design to be produced. The approach also uses 2 colors, a primary and an accent color that compliment each other and create a distinct look.
The idea behind this campaign is simple. to highlight Shababi as an integral part of their life and lifestyle by combining the cards with objects that define and matter to them.
Thanks to Jeevan (Art Director)

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