To create a new distinct logo for BankMuscat shababi youth banking services.
Focus, attract and capture the Omani youth segment between 18-24 yrs to a new youth focused
To position Shababi not as a banking product, but as a lifestyle product.
Shababi to be a part of their life, a product that talks in their language and offers them a platform
to do a whole lot more that just banking.
Logo design style:
The objective was to introduce a lifestyle based, youthful, dynamic, and vibrant look for Shababi as a visual language and identity without creating a clutter or becoming overbearing. The logo designs were inspired by traditional Arabic typography but i gave it a stylized contemporary look. The Logo for Shababi was another potential area for development, where the same approach to color would help enhance the overall appeal of the brand with the target audience.