Art director for the Diesel Denim Campaign “Sex sells ...unfortunately we sell jeans”, photographed by Miko Lim.
Involved in all steps in the Campaign process from concept, shooting, designing to manufacturing.
Retail
Designed and developed windows and in-store displays.
Action
Viral marketing to promote the “Sex sells” Denim Campaign by Diesel. From a Swan Lake Ballet parody to the “Trouser Arouser” concept and other nasty give-away.
Graphic Design
Designed and developed the visual identity campaign: logo, layout, catalogue,
postcard and other offline collaterals.
Digital
Digital campaign and dedicated POP.
