- Seventh Generation
Green Cleaning Products
Seventh Generation: Naturally Cleaner Homes
Seventh Generation is committed to becoming the world's most trusted brand of authentic, safe, and environmentally-responsible products for a healthy home. Their products are natural and recyclable, and so the concept was for the consumer to be able to see that their home is being cleaned with natural products.
This project originated as having to study a famous typographer and styling our work after theirs.
A Swiss graphic designer and teacher, Müller-Brockmann was an advocate for the use of grid systems for page structure. Sans serif typefaces (specifically Helvetica) could often be found in his work.
Photography by Mara Stephenson.