These are some ads I made for Seven Corners, a travel insurance company. As you can see I did several variations. There are two basic concepts. Creating the experience and conveying pleasure is the first and then also a more fear motivated push to buy the product. The first one is still one of my favorites. But I always like to develop variations not only for myself to look at and compare but that gives the client options as well. I tried to play with simple more modern looks as well as playing towards the vintage angle on the first image since it lent itself so well with the image and the color palette. Anyways, I thought these all turned out rather well considering these were rough drafts that I did fairly quickly.