Settler
The Brief: The launch of a fashion label for safety equipement.
Objectives:
1. Naming, slogan and logo design for a contemporary Romanian fashion label which endorses protection outfits and accesories
2. Design the stationary elements.
Tone of voice: Seductively simple, intelligent and likeable
Values:
1. Safety is cool
2. Simplicity is the ultimate sofistication
Project for: Cannes Lions Romania Design Contest, may 2013.
Creative proposal:
Creative proposal:
1. Naming - Settler
2. Slogan - Craftsman's couture
3. Logo & Stationary design
3. Logo & Stationary design
Logo Design
Logo variantion deppending on the fabric's texture
Business Card Design
Mail Signature
Facebook integration
