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Servus am Marktplatz - Packaging & Digital

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  • Servus am Marktplatz
    Packaging & Digital Branding
  • A modern webshop has to meet many requirements: it hast to inform, to be well-structured and it has to entertain the users. Not only when they are clicking through and searching, but also in the moment when they receive and unwrap the parcel. The online shopping adventure is perfect when customers are not only pleased about its content but also about the packaging. moodley designed the whole Servus shop experience: from UI/UX to the packaging concept.
    „Servus am Marktplatz“ is an online store full of handmade goods that where produced with care and skill. And customers can feel it: not only while browsing through the webshop, but especially when they unwrap their parcel. Every single one is packed individually – tissue paper, cloth and cardboard instead of bubble wrap and plastic. High quality packaging for high quality products.
    The online shop itself not only offers a wide range of products – from jam and rucksacks to bath salts – it also tells the stories of the farmers, artists and craftsmen who produced them. After all it’s easier to make the right choice when you know what you’ll get.
    Packaging & Digital Branding by moodley brand identity.
    Client: Red Bull Media House
    Project Management Red Bull Media House: Judith Pertl, Caro Frank (Caro Frank Markenberatung)
    Head of Project Management Digital Red Bull Media House: Christian Plamenig
    Creative Direction: Mike Fuisz
    Art Direction & Graphic Design: Sabine Kernbichler, Nicole Lugitsch
    Brand Consulting: Caro Frank (Caro Frank Markenberatung)
    Illustration: Reinhard Blumenschein (Weinper&Co GmbH, Wien)
    Text: Rita Stahlberg, Sarah Posch
    Project Management moodley: Markus Supanitsch
    Director Digital: Birgit Taucher
    Web Design: Alex Muralter, Sabine Kernbichler, Nicole Lugitsch
    HTML/CSS implementation: TOTALdeluxe
    CMS/Shop realization: commercetools GmbH
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