Serralunga is a company that manufactures plastic pots for plants.
After a detailed study of the material used and the shapes of the products created by them, we identified a superiority of a the
plastic material used by the company in the sense that their elaborated
forms bring a resemblance to the old vases done with craft materials.
Following by this concept, we decided to use the trail left by the pots
when the ground connector to the human traits left over from your daily
The aplications contain the institucional materials such as stationary
and a catalogue of their products, which presents the products showing
some images and datas, and the prints of the pots are used as a way to
give the real dimensions for the material, once they are used in real
This project was developed together with Filippo Balderi and Lina Carpico.