Aim1: Make Seriously Strong Cheddar the most well known popular cheese brand by using humour in conjunction w… Read More
Seriously Strong Cheddar campaign.
Aim1: Make Seriously Strong Cheddar the most well known popular cheese brand by using humour in conjunction with an ongoing 360 campaign.
Aim 2: To own "cheese"
Aim 3: To build a huge online following
End line: There's cheesy then there's Seriously Strong Cheddar.
Stage 1: TV. Seriously Strong Cheddar will start the campaign by releasing a series of deliberately cringe worthy TV commercials using the likes of ex boy band stars or TV personalities like the Hoff.
Stage 2: Youtube, We will then continue to release videos via social media of the cheesiest moments of times gone by. We will try and dig out some real hidden gems that people will laugh about and share with friends.
Stage 3 Print: At the same time we will run a series of print posters that use cheesy chat up lines with the new copy line. This will get people trying them out for fun and talking about lines they know or have used in the past.
Stage 4: Facebook. We will ask people to upload their cheesiest lines and pictures from facebook to the Seriously Strong Cheddar website. All images will be showcased on Seriously Strong Chaddars facebook page and the best images will be selected to run as the next print campaign.
Stage 5: Product Sticker. In every pack of cheddar bought there will be a sticker inside the pack that can be placed where ever consumers feel appropriate. This will get people tagging posters with seriously strong Cheddar stickers that will then be noticed by people.
Results: The resulting campaign would raise mass awareness and make people have a positive connection towards the brand. The constant stream of both old and new cheese will mean that the campaign could run for as long as it remains effective. By getting people involved by asking them to submit any cheese they find on the web, in real life or even in their photo collections, it will make the brand really sharable and popular online. Read Less