Seriously Green Xmas Tree - Cundari Advertising, Toronto 2013.

"To get to great ideas, many good ideas fall by the wayside. But instead of wasting all those wonderful sketches, thoughts and concepts, we decided to pay tribute to them in an eco-friendly way. Working with artist Christine Kim, we transformed various ideas our clients discarded, lovingly and not so lovingly, into an 8-foot tall, 100% recycled paper Xmas tree. 500 sheets of paper, 12 days and 40 hours of labour later, and we had something truly worth celebrating." - http://seriouslygreenxmastree.com/

 

Recently won Gold in the Grenier D'Or! 

 

Thanks to Jason and Francesco @ Cundari for this fun project!