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Sephora Student PAVE Competition 2011

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  • Sephora is one of the most renowned makeup stores that through its quality service and extensive variety of products has earned worldwide recognition opening over 280 stores in the US alone. Its iconic black and white palette and repetitive monochromatic stripes have become a classic signature that stands out anywhere a Sephora store is located. The brand itself, exemplifies luxury, class, and most of all innovative interactive service.

    The PAVE’s Student Design Competition is based on designing a pop-up store that not only represents the client’s elegant image, but also provides for a practical and functional space integrating the use of modular systems that fit into any standard 1,000 sp. ft. spatial configuration. The store design planning category, challenges the student to design a 1,000 sq. ft. space that speaks the clients language and offers the experience of the makeup retail without the permanency of the complete Sephora store.
  • Concept Sketches.
  • Concept Model.

    Sephora Pop-up Store Concept Statement

    The intension of this design is to create a pop-up storethat emphasizes the iconic image of Sephora with a careful consideration inpracticality, adaptability and demographics. Due to the nomadic character of the pop-up store,the design can be adapted to different settings for a unique user modification. Anintegration of multimedia kiosks, makeup stations, and display areas willimprove the experience of the overall space.

    Using simple lines as guiding element for thestructural and modular design, the store is designed for quickassembly. Monochromatic finishes are vital to the overall ambience attributedto the cosmetic label. These materials were selected to speak to the sleek character of Sephora’sdesign brand. Overall, the design provides easy way finding and visual access to allproducts which aid the user in achieving an effortless transition throughoutthe store.

  • Thepop up store makes use of Sephora’s iconic stripes as the main design guide toorganize its visual appearance and its structure. (A) On one of the mainfacades, a recessed Sephora logo welcomes the users with its soft glow providedby back lighting inside the wall panel. (B) To further promote ourclients brand image, the check-out area features a Sephora bag display as backdrop as well as faster service by providing pre-packaged bags. (C) Perpendicular to thecheck-out backdrop full height storage provides easy access and control of theproducts, and serves as another opportunity for more logo/ signage.