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Sentul East (Mall)

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  • Sentul East - Tetris
    Building a brand for a new retail centre
  • Sentul East wanted to attract top notch design brands and position itself as a design centre. The first retailer to jump on board was Herman Miller by Extra. 

    We used the facade of the building to create a tetris effect of Herman Miller furniture arriving at its new home.

    Art Director: Law Chin Thye
    Copywriter: Leon Jala