SENSO | ART DIRECTION
School project || 2011
During this project, we had to create two prints for a perfume named SENSO. We were free to choose a packaging that we liked and to add it to a photography from an artist. I decided to create two radically different visions of what a perfume's print could looks like.
For the first one, I associated the packaging of the perfume "Flower Bomb" from Viktor and Rolf to
a photography of Christophe Gilbert. I wanted to represent the sensual and emotional vision of the perfume by being more in the "traditional" cosmetics code.
For the second one, I choose the perfume "Angel" from Thierry Mugler, a perfume which - before being redesign - smell was really heady and massive. I mixed it with a visual of David Lachapelle.
I wanted to take advantages of the massive flagrance of the perfume by using it as a KEYPOINT of the communication of the brand, breaking the code of the traditional cosmetics advertisings.