Sensi Sweets, a company based in Seattle WA, produces high quality cannabis edibles. With the developments in the legalization of medical marijuana in Washington, the company has been meaning to strengthen their brand's total identity and look.
My approach and solution aims to address two challenges. First is to promote the brand's root which is the Pacific Northwest. Second, to design an efficient packaging that is appropriate for an upcoming brand such as Sensi Sweets.
My approach and solution aims to address two challenges. First is to promote the brand's root which is the Pacific Northwest. Second, to design an efficient packaging that is appropriate for an upcoming brand such as Sensi Sweets.
The Sensi Sweets logo is heavily inspired by a design familiar to Seattle, which is simultaneously organic and modern.
Some of the products from the Sensi Sweet line with the new packaging labels.
To make the 2x8 in. label, they can be applied to the cookie packaging shifted slightly. This also creates a window for the consumer to see the product better.
The shifted product label applies across the product line, including the Sensi Sweet drinks. The only difference is that the drinks use a 2 x 6 in. label.
Above is the product label for the Sensi Sweet Suckers.
The packaging labels I designed basically uses standard 2x6 in. and 2x8 in. labels that can easily be mass-produced and applied to the line of Sensi Sweets products.
*no copyright infringement intended, used for school purposes only
