Ayrton Senna F1 exposition - "Start practicing to become an idol one day too".
To promote the event one of the campaign pieces was a full page ad with a life size photo of the helmet Senna used to wear, so kids could cut out and see themselves "wearing" the helmet.
To promote the event one of the campaign pieces was a full page ad with a life size photo of the helmet Senna used to wear, so kids could cut out and see themselves "wearing" the helmet.