My collection in the Senior Exhibition explores the rebranding of Brookfield Zoo. Having spent the last eight years working at the Zoo (four years as a volunteer and four years as a paid employee), I have come to understand what needs to be changed to better suit guests. These elements of my rebranding include the logo, map, signage, as well as special events for adults and children. I created these events based on research conducted with my co-workers and experiences with visitors. Acting as the copywriter for my entire senior project, I developed invitations, event descriptions and map information. I’ve had the chance to learn about wayfinding, signage, and environmental design and have tried to incorporate these ideas into solutions to the Zoo’s current wayfinding problems.
My designs include transforming invitations into usable coasters, creating fun items for kids such as a twelve month nature journal, and even a special pop-out map for members. By working on multiple forms of print collateral for the same identity, I have come to understand what it means to establish a successful brand.