A subway-inspired postcard advertising a Mossimo Vignelli exhibit Icreated in Graphic Design II inspired my design for my thesis, as well as Vignelli’s work himself. I strive to create simple yet modern design inspiredby bright colors and geometric shapes. For my thesis, I created and branded the New York Civility Project, an ad campaign located in a New York City subway car.
Having spent the last three summers on the streets of Manhattan with my very witty and sarcastic uncle, I was inspired to create a project that embodied not only thecity itself, but also the way it made us feel. Manhattan is a melting pot thatcan sometimes boil over and spill its hot brew on the locals. People live in the city, they work in the city, and countless numbers travel to Manhattanto take in the sites and try to experience what they have read about or seen in the movies. The New York Civility Project is a culmination of three years of witnessing bad behavior by the people living in and visiting the city. Two parts sarcasm and one part general desire to try and teach people how to behave better. While much of the content is targeted at tourists, there is a lot of good sense that can be passed on to the locals. Real New Yorker’s don’t take kindly to constructive criticism so you have to sell it to them or make them laugh, and it has to be witty and smart.