Research shows that many people that fall within the Silent Generation, the Baby Boomers, and Generation X, who were born roughly from 1927–1981, lack faith in the young adult generation, dubbed “the Millennials”. These generations see the Millennials as being excessively lazy and unmotivated.
The goal of this campaign is to restore faith of the aging population in the future generation and encourage young people, mainly ages 12-25, to not be satisfied by what’s handed to them but to reach for the sky. Also, this will help spread awareness of how the Millennials are positively impacting the world community.
This is an advertising campaign showcasing the Millennials (ages 18-25) who are doing things to positively impact the world community by taking action. One key characteristic coming forth of this generation is they want to take action rather than waiting on other people to do it for them. Whether that is through service-oriented projects, discovering new medical technologies and treatments, or creating new companies that could revolutionize the market, the Millennials are transforming the world.
All photography by Christopher Hartley. All people featured are students at the University of Indianapolis