Brief: A creative pitch campaign for the client Senate Royale Whisky. A not so popular brand. The main focus was to bring out the "smoothness" of the whisky which is actually the judging factor of a premium whisky.
Concept: The word "smooth" triggered an opposite idea. I focussed on the after effects of consuming the whisky and from there came up the idea of using famous "Bollywood Villain epic dialogues which were registered in almost every average mubaikar. Plus, a Bollywood approach is always fun and engaging.
Positioning: Mood Bana de! (Setting a good mood)