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Bēhance

  • Self promotion
    Identity, portfolio, self promotional material
  • Creating an identity for myself was one of my most challenging projects. This project required me to create an identity that would tell about me as a person, me as a designer, and would solve my biggest challenge so far – my foreign background.

    As a designer I tend to start with an idea and create my designs the way a builder builds a wall – brick by brick.
     
    As a person I aim to reach higher (step by step) and I am eager to learn something new every day.

    As a foreigner I have a name that is unusual and can be hard to remember. I want to show that unusual is also unique, and that being a bit different lets you see things others don’t.

    The result is a logotype focusing on my name with an element (the underline) that represents both a brick and a stair.

    I chose a “less is more” approach for my identity that conveys style and quality. It is meant to visually complement my portfolio designs instead of visually competing with them. I therefor carefully chose paper stock and used subtle color throughout the design.