My identity design is about ''reverse thinking', Most of the people scratch head for ideas, but i scratch butt for ideas. The butt of the logo is formed by the my name CC which brings another layer of meaning. To make it fun, i apply the silver scratch to enhance my concept.
Reverse thinking is about 'off'-climax' as well, in my mailer. under of the silver scratch is my QR code which links to my website.
After scratching off the silver coat, people can focus more on the butt, which is also my name CC.
