As a designer coming out into the real world in a couple of months, I created my own identity that currently includes a letterhead, business card, website (in progress) and blog. The challenge was to create something that would look professional and representative of my personality.
A simple "banner" bar incorporates my name and hand-generated initials. I often use hand-generated elements in my work because it often gives the finishing personal touch to the project. The business card has a perforated strip that creates a mystery for the person receiving it.
It was important for me to create a system that would look like a consistent and distinct brand.