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Bēhance

  • CW IDENTITY

    stationary + identity system

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    branding : letterpress : pattern : play 
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    I created an identity system, which derived from my abstract, yet playful process. I incorporated witty design lessons gathered during my student career and re-used letterpress prints as supplemental materials such as cards and notebook covers.
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    An identity system for self-promotion, this design relies on the playful integration of patterns derived from letterforms and their serifs. Each piece was designed and hand pressed. The vibrant colors and strict geometric lines juxtaposed with stark white and feminine accents create an honest, chic, and bold representation of who I am as a designer. 
     
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