A great collaboration with TRJNS
and Superhero CheeseCake
! We designed and produced this campaign for Selexyz called "Mijn Boekenplank". The concept: 'Book readers share their personal bookshelf with Selexyz and their social network: Facebook, LinkedIn or Twitter; a top 5 bookshelf'. Every week a Dutch celeb shares their personal top 5 on the website and in the Selexyz stores as inspiration for everyone to share theirs. Every participant can win a € 100 gift certificate which can be spend in a Selexyz store of choice and the opportunity to share their bookshelf in a Selexyz store during a week.Design:
The assignment was to design the campaign in an iframe on Selexyz.nl. The design had to match the style of the website. That's the reason why I have chosen to design in a light and bright style with a little twist to it...