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Seilen

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Created: 04/19/10
Last Edited: 05/06/10
Views: 644
Appreciations: 56
Comments: 8
Description
Seilen is a Family Business Consulting Group.

We, at BANG!, created the name for the brand and the visual concept.
Project Info
Owners
Credits
daniela rodriguez, Oscar Ramirez, Daniel Macías
Tags
  • Seilen is a Family Business Advice consultancy.  

    The client asked for an elegant, but friendly image; solid but relaxed; secure, professional, competitive and at the same time intelligent, versatile and mature.  

    The abstraction of a sailboat comes from these concepts.  We wanted to print it in the name too.  Seilen comes from zeiler, that means sailboat in Dutch.  

    In a sailboat the direction sense is fundamental, that is what Seilen offers to the family business.  
  • We thought on a sailboat to indicate direction and a drop of water to express confidence and transparency.
  • In the color scheme we blended warm colors with colds, to express the conjunction of the familiar elements in the company. 
  • Credits

    Concept and design: Oscar Ramirez 
    Print: Dany Rodriguez
    Web: Dave Brunswick
    Production: Daniel Macias

     
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