- Sehr Gute (German for ‘Very Good’) is an online motor sport blog, in a photo journalistic style focussing mostly on the European import scene in Australia. I was approached by Blake Jones, creator of Sehr Gute to design the identity and logos for the website and future merchandise.
The ideas contained in the brief were to move away from the usual branding involved in motor sport and to aim for something with a more sophisticated, classic and distinctly European. Inspiration was directly sourced from vintage German Porsche and BMW racing liveries, leading to classic colours, stripes and masculine fonts.
Instead of relying on one logo for all uses, multiple logos have been created for more merchandise options and an evolving social media appearance. All logos use the stripe element and the Sehr Gute colours to ensure a recognisable identity even though the logos change.
To check out the website hit this link to Sehr Gute Motorsport.
- Thanks for your time :)