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Bēhance

Sehr Gute Motoring

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  • Sehr Gute (German for ‘Very Good’) is an online motor sport blog, in a photo journalistic style focussing mostly on the European import scene in Australia. I was approached by Blake Jones, creator of Sehr Gute to design the identity and logos for the website and future merchandise.

    The ideas contained in the brief were to move away from the usual branding involved in motor sport and to aim for something with a more sophisticated, classic and distinctly European. Inspiration was directly sourced from vintage German Porsche and BMW racing liveries, leading to classic colours, stripes and masculine fonts.

    Instead of relying on one logo for all uses, multiple logos have been created for more merchandise options and an evolving social media appearance. All logos use the stripe element and the Sehr Gute colours to ensure a recognisable identity even though the logos change.

    To check out the website hit this link to Sehr Gute Motorsport.
  • Sehr Gute Motoring main logo

  • Supporting Colour Palette and white space guidelines.
  • Sehr Gute Motoring Facebook page. The logo has been designed specifically with social media in mind, using square dimensions in all logo forms.

  • Sehr Gute Motoring promotional poster. Poster makes use of the stripe element, dividing dramatic black and white motor sport imagery into the corporate colours. The message is simple and to the point, set in Tungsten Semi-Bold typeface.

  • Collectable Sehr Gute stickers, inspired from classic racing decals and sponsorship. To be used as promotion for the blog and also for purchase.

  • Sehr Gute cap in brushed suede with sewn patch in Ultramarine.

  • Main logo sewn patch and Curved stripe logo sewn patch.

  • Nuburgring promotional poster A3 size full colour print.

  • Sehr Gute ‘Signature’ T-Shirt using small script logo on breast.

  • Sehr Gute ‘Basic’ T-Shirt using the main logo in large size.


  • Sehr Gute ‘Modern’ T-Shirt using the modern alternate logo.

  • Thanks for your time :)

    Much appreciated.

    Sean.