Seesay Language Television
Immerse Yourself In Entertainment
Always jealous of my foreign friends who learned English purely by watching MTV, I invented a TV network aimed at exposing English-speaking Americans to foreign languages and culture through enjoyable immersion - Seesay Language Television.
Learning another language – or brushing up on one you’ve learned in the past – shouldn't have to be painful or boring. Traditional language education in the US teaches with repetitious usage of flashcards or worksheets; Seesay teaches via entertainment. After all, when learning is enjoyable it comes more naturally.
Seesay features programming for anyone from high school students looking for a more interesting way to supplement their studies to businessmen and women preparing for work abroad to retirees who want an easy, fun way to learn something new. Seesay also offers programs for Spanish speakers who desire to work on their English skills.
Seesay works by airing a program twice in a row, the first time with English subtitles and the second time with subtitles in it’s respective language. By hearing the spoken word while seeing it both written and translated, viewers are exposed to a new language in a similar way they learned their first one. The corporate identity evokes the ideas of bite sized and enjoyable through candy-like imagery and colors. The candy theme is carried forward with the logo, which also reflects the concept of duality by the intersecting speech bubbles, representing auditory/visual, native/foreign, and enjoyment/education.