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Bēhance

  • Project created during MA Communication Design
    @ Central Saint Martins College of Art & Design
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    In the world today, things have been partially denaturalized. This is an optimistic project about how individuals try today to forge their own identity by taking part in the process of the artificial things.

    Houses have become smaller and people move their residence every now and then, cities are full of non-places where people become non-persons. Here is a seed for a real house, that one that you grow with your own energy and love, your own personal house.

    The same happens with the paper-cups and chopsticks. This project tries to show that impersonal things can become personal if they are appropriated by people, if they are rooted and linked with the human condition that defines us.

    Man could overcome the apparent superficiality, the dictatorship of the ephemeral by taking conscience of the production processes, by linking the present to the future and the past.
     

  • I developed this project as part of my research process for ma communication design at Central Saint Martins college of art and design (London, UK). i am very interested in exploring the limits between art and design, so I didn´t want to do only a packaging, but to be able to communicate with the audience and to criticize a situation through a design process.

    Many times we forget where the things come from, we are used to go to the shop and buy anything that we want, we often forget the essence of production processes: all artificial things have a natural origin.

    all wood objects were primary gestated in a seed that became a tree, then it was cut and divided into hundreds of pieces that were transformed into thousands of "useful things".
    seeds is a project about our today objects, and about our blind relationship with nature.

    Materials are cardboard and pine seeds. Also screenprinting. No glue or tape are needed. These seeds were picked in Scotland, in a pine area where the pines are later transformed into Ikea furniture.