Client: Second Narrow
Freelance Project - Art Direction, Branding, Design
The Challenge:
The project concept is to create a brand identity for Second Narrow that adds value to the overall product while not distracting from what the brand really is - the product. Second Narrow is all about combining form with function, giving the consumer a high quality product that offers a unique technological benefit. Second Narrow wants to be transparent as a brand, and connect to their buyers on a personal level. Ultimately, the company strives to become not only a clothing brand, but a lifestyle brand.
The Solution:
The Second Narrow identity compliments the values, beliefs, and product that the brand embodies. The mark is simple enough to be applied to various mediums - whether it be on the web or embroidered on a garment. The mark adds value to the brand but does not distract from what makes Second Narrow unique. It's a simple, yet memorable representation of Second Narrow, and hidden within it is a triangle that represents the core values of the company - form, function, and quality.
Second Narrow
Kickstarter (Funded $39,798/$20,000)
Photography: Jeremy Jude Lee
Video: Kyle Hay / Paper Crane Creative
